Ecommerce has grown in popularity recently as people shop online rather than in stores. Australia is the world’s 11th largest eCommerce market so it’s no wonder it will see some major changes in 2023 and beyond. Recent forecasts from GlobalData, a top data and analytics provider, estimated that the eCommerce market will grow to A$91.5 billion (US$70 billion) by 2025.
There are a number of reasons that can cause your online store to malfunction and decrease sales. The reasons can range from slow-loading landing pages and broken links to unresponsive design and poor checkout processes.
The key to improving your eCommerce platform is a website with great performance and excellent customer experience. Combined with superior products and quality service, it can make a huge difference in your sales. Remember that the design should be simple, easy to navigate, and visually appealing according to the latest trends. As the new year begins, it’s time to update your website and incorporate these new trends into your website strategy.
Chatbots
Chatbots are becoming extremely advanced and remain at the forefront of 2023 eCommerce design trends and beyond. A chatbot is a computer program created to simulate human conversation. In eCommerce, chatbots are an effective tool for lead generation for online retailers. Anyone on your website can use this tool to find answers to their inquiries quickly. Chatbots can significantly reduce the workload of your live support team. They will continue to learn and adapt to different situations. You will be able to offer prompt and relevant support at any time of the day.
Content-centric design
A customer-centric strategy always has one overarching goal: exceptional customer experience. Customers need to feel valued when using your website. The website should include useful information about your product, such as product description, production, usage, and expiration date. It should also have consumer reviews and instructions for use. Content is the foundation of a website. A website without content is ineffective.
Mobile-first approach
Nearly half of consumers worldwide use their phones to shop for goods and services at least once a day, so it’s important to ensure your website is optimised for mobile devices. Mobile-first design considers the small screen size and other limitations of smartphones and other mobile devices by first focusing on designing for mobile users and then adapting the design for larger screens. This approach results in better performance, faster loading times, and improved overall user experience.
Video marketing
The average online user watches videos for up to 100 minutes every day. This data encouraged eCommerce stores to invest in video marketing to showcase their products and attract an audience who prefer visual information. Consider creating and posting videos on social media s well as on some parts of your website, such as your homepage, about page, or product pages. Unboxing videos, explainers, tutorials, and user-generated content are examples of videos that can engage customers and influence their purchasing decisions.
Augmented reality
When talking about augmented reality in eCommerce, it essentially means using computer graphics to make shopping easier for your customers. Augmented reality in eCommerce site design attempts to give customers an immersive experience, allowing users to interact with items in real time while remaining in their current location. Instead of looking at pictures, customers can experience products in their own homes before buying. Thanks to advances in technology, websites can now creatively engage with consumers. Additionally, AR provides a two-dimensional approach to information transfer rather than the traditional one-dimensional approach. Therefore, it increases engagement levels and reduces returns.
Influencer marketing
Your online store doesn’t operate in a vacuum. So you can’t always rely on customers going directly to your website or mobile app to make a purchase. You need to be present on other channels, like social media, to sell your brand. The way eCommerce brands advertise on social media has changed. Sponsored content will look different in 2023 than in previous years. Influencer marketing has completely changed the game.
Businesses are now collaborating with people who have a large social media following. TikTok has started the careers of several influencers with thousands or even millions of followers. You can find influencers who are active in your target niche and then promote your products or services through their channels and profiles.
Unique page filters
Filters play an important role in the product listing page. An innovative eCommerce design trend, unique page filters take the traditional page filtering system and give it a creative spin. This trend offers customers a unique user experience that is different from the usual page filtering system. Unlike the standard drop-down menu, non-traditional page filters contain toggle switches, sliders, and other unconventional interface components. This trend also allows visual features such as illustrations, icons, and colour codes to help users quickly identify the products they want.
Conclusion
Ecommerce will undoubtedly influence the way businesses sell their products and services in the future. With the advancements in technology and new web design trends, Australian companies must keep up to speed with the changes in the industry. Businesses benefit from better user experience, higher sales and stronger customer base in the future.
