You have a great idea for an app and are eager to begin with the process of developing it. You should take time to think about different things before you dive in and start, including where to get started.
When examining a market, app developers can find solutions to problems with customer pain points.
Starting with the basics, let’s review some of the key points. Market research is an important part of a successful app launch. There are three main steps to app market research:
What Can App Market Research Do for You?
By researching what apps your customers are using, you can analyze the current market trends. In that way, you can better understand your audience and meet their needs in the most cost-effective way possible.
Here are certain points you need to take care of before starting with app market research:
- Is it the right time to launch a new app?
- Does your app execute your USP clearly?
- Are you covering pain points of customers and helping them back with the resolution?
Why Is App Market Research So Important for Your App’s Success?
Smartphone users are growing substantially, as it has been projected that in 2022 there will be 6.5 billion smartphone users, and this number will continue to grow to 7.6 billion in 2027.
As you now know, mobile apps are a great way to empower yourself. What you might not have known is that app market research is also important for success in the app market
An app idea without market research is going to put the developer at risk for failure, even if the idea is very unique.
YouTube was launched back in 2005 and Vine just recently (as of 2016). It’s become popular, with many people creating content for the platform, despite only being founded in 2009. Vine was popular but not a great impactful as YouTube.
The limited accessibility to fast and free mobile app testing is another key characteristic of market research for mobile apps. This can create a high level of uncertainty for app developers when considered in contrast to the importance of user-generated feedback.
Do Your Market Research For Your Mobile App With These Strategies
In this segment, we will be providing the most useful tips and tricks that you can use to help make your app launch successful and attract customers. Let’s dive in:
Identify Your Target Market
The first step in market research is to have an understanding of who your target audience is – this will shape the way you conduct your market research.
To research your audience, you first need to know what they need. Once you’ve researched who they are and what problems they face, the development process will be much easier.
Your target audience is everyone with a common interest. You don’t need to get into minor details, but keep things basic like their age, location and language.
With data from your target demographic, you can make more informed decisions.
Gather Relevant Data
When you have real-time statistics, you can make steady improvements to your app. Every year, you will see a difference in data. Be sure to keep up with the updated data and confirm that it comes from a trustworthy source.
Here are some sources for sources to get reliable statistics:
- Gartner
Gartner is the go-to place for any modern company to explore the latest IT trends, examine innovation and identify the right technology partners or vendors.
- Statista
Statista has a large database covering 170 industries and 150 countries. You can find stats about any industry you search.
- Google Trends
Google Trends is a free tool that helps you find data about the popularity of specific search terms on Google and YouTube. It’s easy to be able to rank things by country based on search trends.
- Pew Research
Popular for gathering data, Pew research has been providing authentic information for a long time. By conducting polls and surveys, it publishes quality statistics on different topics such as politics and demographics.
- Gallup
Gallup is a Washington-based analytics company. They gather data and then publish articles and podcasts. They are also one of the key sources of substantial data.
Knoema
This open data platform helps individuals explore, manage, and visualize data. It also publishes articles that provide some more information on the data.
It is important to find sources of information that you can trust. There are many reliable sources available however, six specific platforms are being widely used best.
Check Social Media Updates
Social media is not just a part of our lives any longer, it has become a necessity. We may have gone into the phase of addiction when it comes to social media. But that’s the key way you get ample information from.
There are many online sources that provide valuable, unbiased information about their products. Using these sources will lead to a better market research process.
Instagram is a social media app that follows trends, and in some way creates them. One trend Instagram created is the “reel” which is a video of short, split parts of other videos.
Brands are using the short video feature on Instagram to create insightful and enjoyable videos.
With sites like Facebook and Twitter, you can express your opinions on anything and discuss your content so that people can get something useful out of it.
Communication with your audience can be expanded by using platforms like Twitter, Instagram, LinkedIn, Facebook, Pinterest and Youtube.
Social media has increased the reach, and thus the power, of businesses because they are able to communicate with their audience in a specific way.
You can use social media to find out the best practice for your competition. To make this process easier, make social media your friend.
Know Your Competitors
54.4% of the world’s web traffic comes from mobile devices. This information can help you predict what your competitors are doing to launch their app, so that you can tailor your strategy accordingly.
Every success starts with checking out the competition. The truth is that different businesses are related to each other, even if they’re competitors.
Don’t have any false sense of security. If your app becomes successful, competitors will eventually create something better than yours.
Knowing your competitor’s USP, strong points, and weak points can help you strategically improve your app. Importantly, knowing what your customers want from your product will ensure the marketing is more successful.
Take note of all the relevant information, even if it doesn’t seem important.
Analyzing your competitors is difficult, but there is a way for you to do it best. Get insight into the five steps you can take to research your rivals and track their progress.
SWOT Analysis
A SWOT analysis helps identify and examine internal strengths and weaknesses.
This article will teach you about threats and opportunities that are coming up and what the future pressures of the company might be.
As Bill Gates once said, one must not underestimate any business’s potential. Whether they have a large-scale operation going on or they are just starting out, we should take everything into consideration.
It is important to research your indirect competitors, because, even though it might seem like a waste of time, understanding their approach towards the product can provide you with valuable information.
Consider what your app needs to succeed, then compare it with the success of their strategy. Make improvements and create your own personalized strategy. You will see the changes in your app.
Pitch Your Strategy
Once you finish each section, the next logical step is to put it all together and ask for feedback or have someone else use it.
Don’t forget to seek feedback from your audience. If you need to improve your app, ask for feedback regarding the key points you want to cover during its launch.
Were the customers’ pain points properly addressed?
- Was USP executed throughout?
- Have we considered the points that are going to differentiate our app from others?
- Is our app strategy data-driven?
Don’t Shy Away from Revamp
Create and pitch strategies to ensure that nothing is missing. Though changes might be needed, there are a lot more good things than bad ones, which makes the process worth it all.
Make sure that your research is included and relevant, so you can make the best use of it in your marketing strategy. Being flexible enough to rework the strategy will make your app launch process smoother.
Wrap Up
To have a successful app launch, always do the necessary research and put in hard work. You can choose to use sources that make your path easier, but results will not be as good.
