As the world continues to shift at a rapid pace, Instagram has remained an important part of our day-to-day lives. It’s a platform that we use for both personal and professional reasons, but there are certain trends on Instagram that we need to keep an eye on in the coming year.
Here are some of my predictions for what will happen on Instagram in 2023:
Content is Still King
Social media strategies are built around content, and it’s the foundation of any successful social media marketing strategy. Content is what your audience wants to see, and it’s what they need to see in order for you to achieve engagement with them.
If you don’t have enough quality content on your site, chances are that people won’t be coming back or even following you on Instagram. You can use this insight into what kind of information people want from their feeds when creating new posts for future campaigns so that they’re more likely than not going to engage with them in some way—and hopefully bring along new followers along with them when they do.
The Rise of the Reels
Reels are a way to tell a story. They’re like movie trailers, but for real life.
They can be used to promote products and services, but they can also be used in conjunction with other social media channels like Instagram or Facebook.
More Live Content
Live video can be used for a variety of purposes, but it’s most commonly used to connect with your audience and build trust. You might use live video for Q&A sessions, behind the scenes content or product launches.
Live videos are also great for giveaways and other promotions because they allow you to interact directly with viewers in real time. This makes them more engaging than other types of videos which can’t be followed on social media platforms like Instagram or Facebook because posts are only visible after being shared by users who have liked their post (or friended them).
More In-App Shopping
E-commerce is the future of Instagram, and it’s already happening. A study by The Largest Retailers and Branding Experts in America revealed that 85% of consumers are more likely to buy something online than they are at brick-and-mortar stores.
Instagram has a lot of users (1 billion monthly active users) who are young and tech savvy, making them prime candidates for ecommerce products like your own line or product design shop on Instagram. You can use your influence as an influencer or brand ambassador to promote these types of businesses as well.
More Focus on Instagram Video
Video is the future of social media, and it’s no surprise that more and more brands are starting to pay attention. Instagram has been around for a long time, but video content is on the rise in terms of engagement and discovery.
Instagram users spend an average of two hours per day watching videos—and they’re loving it. In fact, research from Pixable shows that users who watch at least one video every week are 60% more likely than those who don’t watch any videos at all (or even just 1) to buy from your brand or business.
Video is so important because it allows brands to reach people where they want them—on their phones—and engage with them however they choose: not only through text but also through images like photos or GIFs; not only as long-form content but also short bursts; not only in sound but also silence. The possibilities are endless.
AI Content Recommendations
AI algorithms are a great way to cut through the noise and find the best content for you, but they can also be a little overwhelming. If you want to get started with AI, there are some great resources on how it works and what kind of results you can expect from it.
Crackdown on Misinformation
Instagram is cracking down on misinformation. The social media platform has been plagued by fake accounts and false content for years, but it’s recently begun taking a more aggressive stance against them.
Instagram will remove posts that go against its community guidelines and delete pages that have been flagged as spammy or doing things like selling products or services via the platform. In addition to these changes, the company plans to make it easier for users to report false stories through an improved reporting interface (which you can access here).
More Diversity
You can expect to see more diversity in the people who use Instagram, as well as the types of content they share and recommend to you. This is because the world is shifting and becoming more inclusive not only in regards to race but gender as well.
Expect to see a lot of posts that include not only people of color but also people that belong to the LGBTQIA+ community. As the world is slowly understanding that diversity is important, you can also expect to see this reflected in social media including Instagram.
Increase of Meme Marketing
Memes are a great way to engage with your audience. They can be used as a way to promote your brand, get people to interact with your content and/or product and even help you stand out from the competition.
Memes are all about engagement. You want them to stay on their phones longer than other posts on Instagram (which means more time spent reading) so that they come back for more content down the road…and then share it with others.
Encourage Engagement
Engagement is key to success on Instagram. If you want your followers to engage with your content, then you need to make sure they find it engaging.
You can achieve engagement by posting engaging content and using hashtags that are relevant to the conversation at hand. You should also consider using the right caption for each post or video, as well as choosing filters that will help spark conversation around what you’re sharing.
Bottom Line
These are only some of the trends we can expect to see on Instagram. The platform is still growing, and it has so many possibilities. You’re going to see more live content, more engagement with users, and more visuals. We also predict that there will be more focus on video content as well as AI-based recommendations for people who want more personalized experiences on their feed. We hope these predictions prove true.
