Live streaming has become an essential part of marketing strategy for many businesses. It gives you a chance to reach and engage with potential customers, while demonstrating your product or service in an authentic way. But it’s not enough to just stream your content; you also need to engage with your audience at the same time.
To boost engagement during your live streams, here are some strategies that have worked for other brands:
What Is A Live Stream
Live streams are a form of video that can be viewed by anyone at any time. You may have seen live streams on YouTube or Facebook, but they’re also an important part of many social media platforms—and now you can use them to increase your engagement with your audience.
Live streaming is when people stream their own videos, usually done through their webcam directly from the internet to viewers who tune in from all over the world. This allows for more interaction between users and creators because it gives them greater control over how they want their streams broadcasted, as well as greater flexibility when scheduling broadcasts.
Reasons To Add Video Streaming To Your Marketing Strategy Now
Investing in live streaming now means you have the opportunity to win in the marketplace as an innovator and not a follower.
- 45% of consumers would pay for exclusive, live videos from their favorites
This result reveals that live streaming video experiences can become profitable for you.
- Consumers are 39% more likely to share video content.
This is why so many YouTubers and other online content creators encourage their viewers to like and comment on their videos. These technique is a proven way to grow your audience.
- Live video holds attention 10 to 20 times longer than pre-recorded content.
You don’t have to improvise all your sessions. You can have a rough script so that you have a plan to follow as you do your live.
- 63% of people ages 18 to 34 regularly watch live stream content
Live stream content must be part of your marketing strategy if your target audience includes consumers who belong in this age bracket.
- Shoppers who watch videos are 81% more likely to make a purchase.
This pattern is especially true in industries like apparel, fashion, and beauty, where a video demonstration adds value. It can be difficult to imagine if a piece of clothing or makeup is right for you without live video. Seeing a popular influencer try out your products can make a big difference in conversion rates.
Live streaming deserves a place in your strategy to grow engagement in your online events. You probably already have plenty of content ideas especially if your company has already published successful social media posts, blog posts, and other forms of content.
How To Boost Engagement During Live Stream
Here are some strategies to use so you can boost engagement during a live stream
Set Marketing Goals You Want to Achieve
Before you start, it’s important to determine what your goals are for the live stream. Are you hoping for more viewers? Do you want to increase engagement with specific social media platforms? Or perhaps you’d like to grow your audience by gaining new subscribers. Whatever the case may be, knowing why and how these things will help improve your business is key in setting realistic expectations.
Setting goals before beginning a live stream can help give structure and direction, while also helping ensure that they’re attainable with little time or effort required for those involved.
If this sounds like something that would work well for someone else looking at starting their own live streams too, keep reading.
Start With Content That Works for Your Audience
Most people make the mistake of trying to do too much at once. If you’re not sure what your audience wants, or if they don’t fit into any of your categories, it can be difficult to figure out how best to present yourself online.
The best way we have found is simply asking questions and then listening carefully as the answers come back. For example: What kind of content do you like? What platforms do you use regularly? How often do you watch live streams on social media sites like Twitter and Facebook?
Once you know these things about who they are as a person and where they spend their time online, then it’s easy enough for tell viewers what works best for them.
Invite A Popular Influencer
If you want to get more engagement on your live stream, invite a popular influencer to join you.
The best way to do this is by using the influencer’s audience. They will be happy to help boost your engagement and content, which is a win-win situation for everyone involved.
Use Incentives, Urgency and Deadlines
- Use Incentives to Encourage Engagement
If you want your audience to engage with your live stream, it’s important that you incentivize them. This can be done in a number of ways: by offering prizes, or giving away something valuable like tickets or merchandise. For example, if you have a gaming stream that involves playing League of Legends and other popular games such as Hearthstone or Overwatch then giving away skins for each game played could work well for encouraging engagement from the viewers.
- Use Urgency To Encourage Engagement
Urgency is another way that social media platforms such as Facebook and Twitter have been able to encourage engagement among their users because they give users an incentive (such as likes) when they share content that has been posted within 24 hours of being created by someone else on their platform.
This creates urgency since there are less chances of getting those likes once again so therefore users will want more than just being able to share things but also get recognition from others who see this content shared around them via “likes” which gives more exposure than just simply sharing posts themselves would do alone without having any other way besides liking them again later down line after seeing how well received they were originally received back then before now too.
Get Inspiration from Other Live Streams
You can’t be successful unless you’re inspired by other people.
There are lots of different ways to get ideas for your content, but the best way is to look at what works for other live streamers and try not to copy it exactly. Instead, use the knowledge gathered from watching other channels as inspiration in order to create something unique that fits with your personality and style of broadcasting.
Measure And Optimize Your Live Stream
Once you’ve set up your live stream, it’s important to measure and optimize your efforts. Use the right metrics to measure success, and make sure that the platform you’re using has analytics tools built-in or available through an API. Also look for platforms that allow you to collect email addresses so that you can send out emails after a show has aired.
When it comes time to optimize your live streams, consider what type of content works best for each specific audience segment. For example: If someone is watching a gaming event but they’re not interested in hearing about what games are being played during gameplay footage—or even if they might not care at all—you could choose instead to focus on relevant topics around games like “How did we get here?” or “What makes this one game stand out from others?”
Select Your Live Stream Platform
Now that you’ve chosen your niche, it’s time to select a platform. The first thing to consider is the platform’s ease of use. You’ll want a live stream platform that has an easy-to-use interface and simple set up process so you can get started right away without any wasted time or effort.
Next, look at how large its community is—the more active it is, the better. A large community means there are more opportunities for interaction between viewers and hosts alike. Think about what kind of interaction would work best for you in your specific niche market: maybe a question-and-answer chat room where people ask questions about their favorite topics? Maybe some paid advertising options such as sponsorships.
Finally, check out whether they offer affordable services like cloud storage or analytics tools so they don’t cost much money upfront but still pay off over time by helping increase engagement levels among viewers who might otherwise leave after just one watch session.
Wrap-up
The live streaming market is booming, with more than 3 billion hours of video being watched on Facebook every day and half a million people watching live streams on YouTube every hour. But while this content is increasing in popularity, it’s also becoming harder to engage with and get higher engagement rates.
