The eCommerce world is changing. It’s not just about offering your customers a place to shop, it’s about providing a seamless experience that keeps them coming back for more. This can be achieved through proper website layout and design, effective calls-to-action and product pages that convert visitors into buyers.
In this post we’ll explore these opportunities to increase conversion rates in today’s market.
Website Layout and Design
In order to have a successful ecommerce business, you will need to make sure that your website is easy for customers to navigate. The first thing that visitors do when they visit your site is look at the layout of it and decide whether or not they will buy from you.
Having a functional and efficient e-commerce website is essential if you want to compete in the commercial arena. However, an exceptional e-commerce website has some requirements.
A well-designed e-commerce website helps provide the best user experience for your visitors. But good design isn’t just about giving your e-commerce platform an aesthetically pleasing look. It also means making sure it’s quick, easy, and highly personalized. This reflects your brand and message and helps improve the customer’s user experience.
Calls-to-Action
A call to action (CTA) is the single most important element of your eCommerce conversion rate optimization. The purpose of a CTA is to guide customers toward taking an action that will lead to conversion, such as completing a purchase or signing up for an email list.
Where should you place your CTA? You want it on the screen where customers are most likely going to see it–whether that’s above other elements like product images, in between paragraphs of text or below advertisements.
A good rule of thumb: place CTAs at eye level so they’re easy for people who are standing or sitting at their computer screens. If you can’t get all readers’ eyes on one page at once because there aren’t enough pixels available, then consider breaking up each page into smaller sections so that each one has its own CTA button.
Product Pages
A product page is the most important thing on the entire website. It’s where you tell the customer what your product does, how it works and why they should buy it.
Product pages are also known as landing pages because they help you convert visitors into leads or sales by presenting your products in an inviting manner that makes people want to learn more about them. You can make this happen with a large number of elements, but there are four main components that every eCommerce website needs:
- Product images – If a potential customer has no idea what they’re looking at when they land on your site, they’ll likely leave without buying anything or even taking their first step. This means making sure all of your products have high-quality photos so customers know exactly what they’re buying before opening their wallets.
- Product description – The description should include all relevant details about why someone would want one of these items if there’s no need for one. It should also answer any questions that could come up during checkout if someone happens not know exactly how much something costs before being able to purchase one.
Shopping Carts
A shopping cart is a feature that allows you to store products in your online store and make them available to other customers. It’s important for eCommerce stores to create a well-designed, easy-to-navigate shopping cart so that consumers can buy from you without any hassle.
The most common way of doing this is by offering an itemized list of the items on offer with price details, as well as adding some sort of discount code or coupon code at checkout if possible (this will help increase conversions). The next step would be ensuring that each product page contains an “add to cart” button prominently displayed under its title bar–this should take care of most people who are interested in purchasing something but may not have made up their mind yet.
Checkout Process
The checkout process is a big part of your customer’s experience. It should be easy to follow, secure and fast.
Here are some things you can do to improve the process:
- Make sure the checkout process is mobile friendly; this will ensure that visitors have an enjoyable time when they’re checking out on their devices or tablets.
- Ensure that everything works smoothly and easily; this will help keep customers from getting frustrated with imperfections in the site or app interface.
Multiple Payment options
Accepting multiple payment options is an important part of increasing eCommerce conversion rates. Accepting credit cards is the most important payment method to accept, but you should also consider accepting debit cards and PayPal for your customers who want to pay with them.
Credit card processing fees should be as low as possible–this will make it easier for customers to use their preferred payment methods in order to pay you. If you can afford it, try offering discounts or coupons when a customer uses their preferred method of payment such as processing fees.
Security
There are a number of ways you can increase your eCommerce conversion rates by implementing security measures.
- Use SSL certificates: If you’re using HTTPS and not using an SSL certificate, then your site is not protected from hackers who might be trying to access it. The best way to ensure this is by getting an SSL certificate from a reputable provider like GoDaddy, who will give you one for free if they feel that yours isn’t up to snuff this is known as “validation”. They also offer additional services like DNS management and website hosting which can help with other aspects of security on top of just providing the certificate itself.
- Secure checkout process: You should make sure that all forms have fields requiring passwords or PIN numbers; if there isn’t one available at all times during checkout flow then someone could easily get into their account and spend money before they realize what has happened–and even worse–they won’t even know how much was taken until after it’s too late,
Bottom Line
The key to e-commerce success is increasing conversion rates. Retailers can improve the customer experience, encourage participation, and remove roadblocks in the sales process. And most importantly, you can grow your business. The retailer can also learn how customers interact with her website. This includes where they struggle and what they can optimize for by analyzing and improving their ecommerce conversion rates. We hope that these strategies can help improve conversion rates for your business.
