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government website

Transforming Your Government Website for an Enhanced User Experience

A well-designed government website is critical for citizens to easily access information and services. The reality is that consumers and the private sector have fully embraced the digital world and continue to do so, whereas the public sector has unfortunately lagged behind in innovation for decades. Because of this, a lot of government agencies work...
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Can Online Review Help Boost Local Search for Your Business?

One of the most effective ways to gain a strong position in local search rankings is through reviews on the internet. Valuable data for search engines can be obtained from the constant stream of online customer reviews. In addition, Google is actively encouraging local businesses to ask their customers for feedback with a view to...
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e commerce mobile apps

Personalisation in E-commerce Mobile Apps: How to Elevate the User Experience

Mobile app personalisation is more important than ever. Users are constantly bombarded with generic content and notifications that are irrelevant to them, causing engagement to drop and users to leave. With so many options available to consumers, it’s important to stand out and provide an experience customised to their needs and interests. According to a...
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Tips for Creating a High-Converting PPC Landing Page

Optimizing your website for traffic requires a lot of time, attention, and planning. Search marketers put a lot of effort into perfecting advertising copy or bidding strategies in order to make their finely tuned traffic machines even more efficient. However, the landing pages of your ad campaigns offer a big advantage and are easy to...
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How To Write Great SEO Titles

How Web Hosting Impacts SEO

Do you want to know how to quickly improve your website’s overall performance? By investing in quality hosting. Businesses can no longer use ignorance as an excuse to use cheap web hosting. Your rankings, traffic, and conversions can all be improved by your website’s performance, which has an impact on SEO. Here are the reasons...
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5 Easy Shopify Hacks to Try Right Now

You can quickly and easily set up an online store using Shopify, an easy-to-use eCommerce platform. It is user-friendly and has many features intended to help business owners manage their inventory and grow their customer base. Ecommerce has been seeing a boost worldwide especially during the height of the COVID-19 pandemic. It has become more...
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How To Leverage Pinterest For Ecommerce

One of the least used and less popular social media sites for brand marketing is Pinterest. However, the lack of popularity is not because of the lack of potential. When used properly, Pinterest can greatly enhance the success of an e-commerce brand. Pinterest has a playbook of its own and is overflowing with potential. It...
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How To Fix Under-Performing PPC Campaigns

PPC Tweaks That Can Boost Sales

Whether it’s on Google Ads or Microsoft Advertising, a well-executed PPC campaign can attract new clients and entice repeat business. It might be time to re-evaluate your PPC performance if you’ve been running paid search campaigns for a while and still feel like your results aren’t getting better. To improve your paid search performance and...
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Is Link Building Still Relevant to SEO Today?

What comes to mind first when you consider all the aspects of an online business that you could improve in 2023? Of course, there is content, page titles, other technical SEO, and backlinks. Backlinks are still one of the most important ranking factors for a website. However, 95% of websites still don’t have any going...
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