Ecommerce stores are facing a lot of competition. With the rise in popularity of online shopping and the growth in online retail, there’s no doubt that ecommerce is a booming industry. But how do you stand out from your competitors?
One way is by having an effective user experience (UX). In fact, according to research conducted by Google and McKinsey & Company through surveys with more than 2 million people worldwide,
UX is one of the most important factors for customer satisfaction outside of price or product quality—and it also impacts sales.
This is why you need to know about the best UX practices for ecommerce stores.
Simple Home Page Design
The home page of your ecommerce store is the first thing that visitors see, so it’s important to make sure they’re greeted with a pleasurable experience. The layout should provide a clear and concise overview of the brand and products, followed by a clear call-to-action (CTA). This will encourage people to click through from their search results or go straight to your product pages.
The homepage should also be easy to navigate, making it easy for shoppers to find what they’re looking for quickly. Lastly, make sure the design looks appealing, no one wants an ugly website.
Use Grid Product Search Layout
The grid view is more compact and so allows you to show more products above the fold. It is potentially easier to browse through many results using this format.
Grids have so many uses from helping to align and balance your designs, to helping you achieve cool effects like diagonal typography. They’re really so much more than just some lines on a page, they structure, guide, and shape your design in a way that helps you to achieve your desired end result.
Informative Product Details
Product detail pages are a great way to give your customers all the information they need to make their purchase. They should be easy to navigate, and have a clean layout that provides all the necessary details on each product.
The best ecommerce stores will have a clear hierarchy of information so that you can easily find what you’re looking for within seconds of visiting the page.
Easy and Straightforward Checkout Process
The checkout page is one of the most important pages on your ecommerce store. It’s where customers go to make their purchase, so it needs to be easy and straightforward. When designing this page, consider these things:
- Make sure that there are no unnecessary elements on the page that distract from the shopping process. You want everything you need in plain sight without having to click around or scroll down too much.
- Try not to have too many fields asking for additional information. Your users will appreciate being able to get through as quickly as possible.
- Make the checkout process as easy as possible. You should also consider guest checkout for faster transactions.
Feedback for Customers
The feedback loop for customers is a way to improve the customer experience. This can be done in many ways, but one of the most common ways is by allowing customers to provide feedback about your product or service.
- Customers can give you ideas for new products that you might not have thought about, or even improved on some existing ones. You may also find out about different ways of doing things that could make your store run smoother and more efficiently than before.
- Customers will be able to point out any issues they have with your website or application, so it’s important that these are addressed quickly and efficiently so as not create frustration among users who may just want help finding information quickly without having their time wasted unnecessarily (and this includes both internal staff members as well).
Easy Login and Sign-Up Page
- Make it easy to login and sign up.
- Use a simple design.
- Use a single column layout for your sign-up form, so that you can add more fields as needed later on (e.g., when you want to allow users to upload photos).
- Keep it simple by only allowing one field for email address, password, username in this section of your website:
User Profiles (User Persona)
User profiles (also known as user personas) are a key part of your ecommerce store’s design strategy. They are meant to help you better understand your customers and their needs, which will help you create products that meet those needs.
This can be useful for content marketing purposes. You can use them to create internal campaigns that focus on specific groups of people who share similar interests or demographics as those who visit your site regularly. This will allow you to target these users with relevant content and ads without having to spend money on advertising or creating an entirely new audience from scratch.
A Well-Designed UX Impacts Sales
The user experience is a key differentiator between you and your competitors. It’s not just about the design, it’s about the entire experience. Good UX leads to higher sales, which in turn helps you make more money. The good news is that there are many things you can do to improve your ecommerce store’s user experience:
- Make sure every page on your site has a clear purpose, meaning that users know what they need to do next when they arrive at it (e.g., sign up for an account or purchase something). This will help them navigate through their journey faster and make better decisions throughout their visit with your brand—and ultimately save time for both parties involved in the transaction process.
- Make use of animation whenever possible; this will add depth and visual interest without distracting from content being displayed by other elements on screen – especially when used strategically across multiple areas within pages, websites or apps.
Final Word
Ecommerce stores are a vital part of any business. You don’t have to sell the most expensive or popular products, but having an ecommerce store gives you the opportunity to sell anything at all. So how do you make sure your ecommerce store is successful? The answer is simple: have a well-designed user experience.
